{"id":1965,"date":"2019-11-08T17:13:29","date_gmt":"2019-11-08T17:13:29","guid":{"rendered":"https:\/\/www.blackfridaydeals.co.uk\/?post_type=blog&p=1965"},"modified":"2022-11-09T17:32:36","modified_gmt":"2022-11-09T17:32:36","slug":"why-asda-no-longer-participates-in-black-friday","status":"publish","type":"blog","link":"https:\/\/www.blackfridaydeals.co.uk\/blog\/why-asda-no-longer-participates-in-black-friday.html","title":{"rendered":"Why Doesn’t Asda Participate in Black Friday?"},"content":{"rendered":"
As you are probably already aware, Black Friday an American tradition that can trace its roots to the late 19th century when large department stores held their sales after Thanksgiving, a national holiday in America, to mark the start of the Christmas shopping season.<\/p>\n
The phenomenon of massive discounts began in the latter half of the 20th century, with retail giants like Walmart leading the way with price crashes that drew large crowds through the doors. So popular did Walmart\u2019s sales become, that in 2012, they actually opened their doors at 8pm on Thanksgiving day, receiving much criticism in the process.<\/p>\n
Walmart took over British supermarket Asda in 1999, but it wasn\u2019t until 2013 that the chain decided to attempt a Black Friday sale in the UK, presumably driven to do so by the success that online retail giant Amazon had with its UK Black Friday sales that began in 2010. However, just two years after Asda launched its Black Friday event, and despite many other retailers joining the bandwagon, the supermarket decided not to participate any further and in 2015 it announced that there would be no Black Friday sale that year. In the years that have followed, Asda have continued to ignore Black Friday.<\/p>\n