Black Friday FAQ

black friday price tagsBlack Friday in the United Kingdom has certainly gained in popularity in recent years, but many people are still unsure about what it is, when it occurs, and how to find the great ‘doorbusting’ deals that people seem to be trampling each other for.

Here we take a look at some of the most frequently asked questions about the infamous shopping day within the United Kingdom.

What is Black Friday?

This shopping day is the official start to the Christmas shopping season where shops offer a limited number of products (such as electronics, toys, clothes and gifts) at a vast discount, as well as low sale prices throughout many stores.

Originating in America as the big shopping day after Thanksgiving when the majority of the population has the day off, the day has recently gained popularity in the United Kingdom with shops, such as John Lewis, claiming sales of up to £179.1 million within that one week.

When is Black Friday?

Black Friday is always on the last Friday of November. In 2023, Black Friday falls on Friday, November the 24th.

In the past couple of years, the sales tend to start early in the second or third week of November with shops, such as Amazon, launching their BF sale one week before the actual day. Whilst there might be ‘Black Friday sales’ happening throughout November, you will always find some of the best deals on Black Friday itself.

What kind of discounts can I expect to find in the UK?

We’ve written up a summary of some the best deals and sales we found in the UK Black Friday sales, including what kind of discounts you might expect to find on ultra popular brands like Apple, Sonos, Kitchen Aid and Fitbit.

We also review the most heavily reduced items in the UK Black Friday sales, like coffee makers, vacuums and electronic toothbrushes, as well as where and when to find the best deals.

Where does the name ‘Black Friday’ originate?

The name refers to when retailers turn a profit or are ‘in the black’ rather than being ‘in the red’ or in the negative.

Are the offers/deals only available in shops?

No, many of the same discounts and deals are also widely available online.

With tons of great deals online, shopping in the comfort of your home can be a great way to avoid the notoriously boisterous crowds and the long queues to get into some shops.

Why do retailers offer products at such low prices?

Retailers offer products at such low prices, as their profit margins will increase when the products are sold in such great volume.

It is also used as way of making room for new stock, by offering incredibly low prices of the older stock.

Why should I shop on Black Friday?

Shopping on Black Friday is a terrific way to find a great deal at a low price. Whilst prices in the UK may not be as drastically low as those that are offered in the US, you can find great discounts and maybe even get a head start on your Christmas shopping, all whilst saving a fair few quid. Each year, the shopping day becomes more and popular in the UK and, with greater popularity, the better the deals you will find.

What are ‘Doorbusters’?

A ‘Doorbuster’ is a specific item or selection of items offered at a special discount price for a limited amount of time. The items are usually extremely limited and are only given to the first ‘x’ amount of customers. They are called ‘Doorbusters’, presumably, as people must queue and ‘bust’ through the door quickly to get a hold of said items.

‘Doorbusters’ are essentially a strategy used by shops to get a large volume of customers into the shop. These customers may go to the shop for the sole purpose of getting that one product at an extremely low price, but given the other great deals, they will most likely end up buying other products at similarly low rates.

What is Cyber Monday?

Cyber Monday is the Monday after Black Friday, which was created by marketing companies to persuade the population to shop online. Similar discounts and deals are offered as its Friday counterpart. Many of the sales will continue over that entire weekend in November, including the Saturday and the Sunday in between Black Friday and Cyber Monday.

What Is aims to collate the best Black Friday offers within the United Kingdom onto one site so that customers can easily find and compare specific items. If it is just a good deal you’re after, be sure to take a look at our Top Deals page for offers discounted by 50% or greater.

Please note that was created for those living in the United Kingdom, as the retailers listed are all based in the UK.