Black Friday Discount Predictions For 2018

Based on last year’s sales, we can make some reasonable assumptions as to what we might likely save in 2018’s Black Friday sales. Items likely to be reduced will probably include a range of Dyson vacuums and other notable brands, name brand coffee and espresso makers, electric toothbrushes, including popular brands like Philips and Oral B, fitness trackers, and beauty electronics, like men’s shavers, hair straighteners and hair dryers.

Black Friday boxes

The following chart is merely a projection of what we might see in the 2018 Black Friday sales based on previous years – it may be better or worse this year – only time will tell. Companies like to keep this information top secret until the end of November, so we’ll update you with any information as soon as we hear it.

Keep in mind that the following chart does not take into account the more popular brands, such as Apple, ghd, and Sonos, which we have included in a separate table below with more realistic predictions.

Projected General Savings by Category

Item Category Likely Brands / Stores Projected Savings
Clothing & Accessories Debenhams, M&S 30%
Coffee Machines De’Longhi, Dolce Gusto >50%
Fridge Freezers Bosch, Samsung 10-20%*
Cookers & Hobs Rangemaster, Kenwood 10-20%*
Microwaves Samsung, Panasonic 50%
Tumble Dryers Beko, Logik, Samsung 10-20%*
Vacuum Cleaners Vax, Dyson >50%
Washing Machines Beko, Logik, Samsung 10-20%*
Televisions JVC, Toshiba, LG 45-55%
Soundbars LG, Sony 40-55%
Gaming Consoles Xbox, Play Station 25-30%
Laptops Microsoft 40%
Tablets Microsoft 35%
Printers Canon, HP, Epson >50%
Sat Navs Garmin, TomTom 25-45%
Smart Speakers Echo, Google Home 20-45%
Cameras Canon DSLR 25%
Hair Straighteners BaByliss, Remington >50%
Hair Dryers BaByliss, Remington >50%
Electric Toothbrushes Philips, Oral B, Soniclean >50%
Perfume / Aftershave D&B, Hugo Boss, etc. 50%
Fitness Trackers Jawbone, Garmin >50%
Protein MyProtein, PhD >50%
Baby & Child Mothercare, Kiddicare 50%
Toys & Games Argos, Amazon 50%
Food & Drink Laithwaite’s, M&S >50%
Mattresses Amazon >50%
Travel 7-99%^
Experiences Virgin Experience Days, Red Letter Days >50%
Smart Thermostats Hive, Nest 30%

*Most likely when you spend over a certain amount in store (e.g. >£300)

^It’s hard to say with exact certainty what sort of discounts you will find with travel, as it depends on where you’re looking to go and who you’re booking with. In 2016, gave away ‘Mystery Vouchers’ ranging from 7 to 99% off, so we’re optimistically hoping to see those reappear in 2018!

Realistic Projections for More Popular Brands

Brands Projected Savings
Fitbit 30% (new) / >50% (older)
ghd 30%
Kitchen Aid 30% (+ extras)
Apple 10% (older models only)
Sonos 10%
Le Creuset 25-35%

Where Can I find These Deals?

Black Friday November 23 2018We’ve made it easy for you – come the weeks around Black Friday, our team of dedicated Black Friday researchers will update each category page with the best deals we find on offer here in the UK as soon as they’re available. Simply visit and have a look at our category system in the right-hand navigation menu to view the best deals for whatever you’re looking for.

If it’s just a good deal you’re after and you’re not browsing for anything in particular, simply have a look at our Top Deals page, which will show you all the deals that we consider Black Friday worthy, including everything marked down by 50% or greater. Happy shopping!