Black Friday Deals UK 2021
Welcome to Black Friday Deals UK - a site dedicated to cataloging the huge discounts and online sales that are offered throughout the United Kingdom in honour of this momentous shopping occasion.
Unlike other sites, we hand select the best deals and the biggest discounts to help you save as much money as possible with the least amount of effort. And, if you're looking for something specific you can even send us a request through our Facebook page and we'll find it for you.
Countdown to Black Friday 2021
How Much Can You Expect to Save?
Each year hoards of eager shoppers get in touch to ask us how much of a discount they can expect to get on their purchases during black friday. Often the focus is on big ticket items - should they grab that TV deal now or hold off for something better?
To make your search a little easier we've crunched the numbers from last years sales and compiled them into easy to compare tables that show the average deal as well as the biggest discount we saw.
Best Black Friday Deals Running Now
What's this? More and more shops are choosing to start their black friday sales early, so this year we've created a section just for the early bird specials. There's some pretty decent offers up for grabs which should help wet your appetitie before the main event.
For more specific deals see the relevant category page which lists the lastest deals by type, including TVs, Laptops, Games Consoles and even Wine & Champagne. Or if you're not sure what you're looking for check out the list of stores with Black Friday sales below.
Online Shops With Black Friday Deals
The following is a list of online stores who are confirmed as running special deals for Black Friday. Some shops have given us a sneak preview of what's going to be on offer, but we aren't allowed to release any details of the promotions until they go live. The links below go directly to the main event sales page for that site.
Online Shops With Regular Sales
Here you'll find a list of shops who have not yet confirmed if they are or aren't running any specific Black Friday promotions. These stores are worth keeping an eye on as they often offer sales with large discounts (what we like to call 'Black Friday Worthy' sales), and may have good deals on the day.
Most Popular Deal Pages
Sale Categories
New Sections For 2021
Black Friday Sales Start A Week Early
Most shops across the UK now begin their Black Friday sales about one week before Black Friday itself with many promising not to further reduce products on actual Black Friday. In 2021, we predict that we'll start seeing Black Friday deals at places like Amazon on Friday the 19th of November with further deals rolling in as we get nearer to the actual date. Amazon in particular likes a bit of a fanfare to get us in the spirit, so they tend to offer limited daily deals in the lead up to Black Friday.
Many of the high street shops, such as John Lewis, Argos, and Currys normally launch their sales the week of Black Friday - normally at the beginning of the week or the Friday before when Amazon usually launches. Whilst there's no way of knowing exactly when these sales will go live, as they are kept top secret until the last minute, we suggest keeping an eye out from Friday the 19th of November. As and when the deals come in, we will update our homepage with the shops that have launched their Black Friday sales.
Should I Hold Off Until Black Friday?
Many people ask us if they should hold off until Black Friday to make any purchases, but it's impossible to know if something will be further reduced on the actual day or if the deal available at the moment will be the best. In our experience, the deals offered the week before Black Friday tend to be the same at the end of the week, and most places don't change exisiting deals on Black Friday itself - although they could very well release a deal on a different, but similar product.
Our advice would be to make your purchase as soon as you see a decent sale in order to avoid disappointment, as many deals on Black Friday and the week leading up to it last until the products have sold out. Worst case scenario, you can return an item if you find it cheaper elsewhere.
Shops With Black Friday Sales
Shops don't generally reveal their deals until their sale goes live, so it's still a little early to know exactly what's going to be up for grabs on Black Friday 2021. In the mean time, here's what we expect to be find based on what we saw in 2020.
Amazon
Amazon has been running Black Friday sales since 2010, offering affordable prices and amazing discounts on a variety of goods across the board. Amazon was founded 21 years ago back in 1994 in the US and started out as an online bookstore, soon diversifying to sell DVDs, electronics, toys, clothes, amongst an array of other goods. Today the company has locations all over the world, including North America, Europe, Asia, and Africa, and has truly become one of the most famous electronic commerce hubs for Internet-based retail.
In 2018 sales, Amazon provided Black Friday deals on many items with electronics, laptops, gaming consoles, televisions, clothing, toys and more. Specifically, we found Amazon had some of the best deals on televisions in the UK with many top brands, such as Samsung, being reduced by 50% or more. If you are looking for an Amazon branded item in particular, such as the Kindle or the Amazon Echo, Amazon's Black Friday sale is the time and place to buy it, as you won't find them lower any other time of the year.
Their sale launched exactly one-week early in both 2017 and 2018 with different items being reduced each day with limited-time super-reductions until products sold out. So, our recommendation is that if you see an item you want to buy in the week leading up to Black Friday, buy it before it sells out. Whilst Amazon reduced more products on Black Friday itself, the products already reduced in the week leading up to Black Friday weren't reduced any further.
Argos
Argos was founded by Richard Tompkins who came up with the idea for the store whilst on holiday in the Greek city of Argos. The shop is a British catalogue retailer, which operates in the United Kingdom and in Ireland with over 750 stores in the UK. Argos receives about 800 million online visitors a year, making it one of the largest retailers in the UK.
Over the past couple of years, Argos has definitely jumped on the Black Friday bandwagon, offering great discounts and deals on items throughout their shop. The sale continues to grow as the years go by with 13.5 million visitors back in 2014, exponentially growing in the years following. At Argos, you can expect to find great deals on things like electronics and toys and household items, like vacuums and steam cleaners. In the past two years, Argos launched a week-long Black Friday sales campaign with the promise that there would be no further reductions on Black Friday itself. This is pretty standard for shops across the board these days, as Black Friday has grown being being a one-day sell to a week-long ordeal.
In 2018, Argos reduced children's bikes by 50% with similar savings on popular toys and games. They also had some of the best deals for tablets with 40% off Amazon Fire tablets for kids and adults. 2018 also brought great savings on smart heating at Argos with systems like Hive, Nest & Google Hub marked down by up to 30%, which was the best we saw across the UK.
John Lewis & Partners
Similar to many UK companies, Black Friday started to make headway at John Lewis & Partners in 2010 with incredible offers and limited time deals the day after Thanksgiving in America. With special offers on technology, such as TVs, cameras, computers tablets, as well as amazing discounts on home appliances, such as washing machines, dishwashers, and refrigerators, John Lewis & Partners is a great place to look for a great deal come Black Friday.
The upmarket department stores started back in the mid-1800s and operate across the entirety of Great Britain. John Lewis never ceases to disappoint us on Black Friday. Whilst they may not be the best for gaming consoles and TVs, they tend to offer the best price reductions on popular name brand products. In terms of Apple products, John Lewis is the place to go on Black Friday. Whilst the newer items may not be reduced by much (or at all), we always see some great deals on the slightly older generation items at John Lewis - sometimes up to 20%, which is decent for Apple who never cut their prices. Other popular brands like Fitbit, ghd, Amazon Echo, Google Home, and Samsung washing machines were also reduced in the 2018 sale with the best deals for those items offered at John Lewis.
Currys / PC World
Currys PC World offers from great Black Friday savings on electronics here in the UK. In 2018, they reduced Samsung TVs, Apple iPads, tumble dryers & washing machines, gaming consoles - just to name some. In fact, we would go as far as to say Currys offered the best deals on gaming console bundles, undercutting rival Game, with the Xbox One S with three games, for example, priced at just £179.
Other great deals at Currys in the 2018 sales included the Fitbit Charge 2 for just £89.99 (originally £149.99), £40 savings on Nest & Hive smart heating and 40% off a Samsung 4K Ultra HD television.
Currys is an electric retailer, owned by Dixons and Carphone, and specialises in home electronics and household appliances. The company has over 290 superstores across the United Kingdon and Ireland, in addition to 73 high street stores. The company found its roots back in 1884 by Henry Curry and originally sold items, such as bikes, toys, radios, and gramophones. In 2018, the store's Black Tag event started one-week early with the promise that if any prices drop further on Black Friday itself, they'd refund the difference.
Apple
Whilst Americans once received $25 - $100 gift cards for buying certain products in the Black Friday sales, there were no such deals here in the United Kingdom in either stores or online. But just because Apple.com/uk does not offer any deals, does not mean you cannot find reduced Apple products on Black Friday here in the UK – you might just need to look elsewhere in your search.
Many stores and technology retailers will have plenty of deals on Apple products – although many of the offers are on older models with maybe only £20 off the current models if you're lucky. In 2018, Curry's offered £100 off the Apple Mini iPad 4, John Lewis had £50 off the Apple iPad Pro and Argos had £20 off the 2018 Apple iPad 6th generation. In terms of the iPhone, Argos had £50 off the iPhone 8 and there was £100 off the older iPhone 6 and the iPhone X at John Lewis. Whilst not incredible savings, these are the best you're going to find for Apple.
So, if you're looking for an Apple deal in 2019, we recommend starting your search with these three shops:
Boots
Boots UK is a pharmacy chain throughout the United Kingdom and Ireland, offering a pharmaceutical items, as well as makeup, fragrances, toiletries, toys, and baby items. They also have a great range of electrical beauty items, such as hair straighteners, blow dryers, razors, and electric toothbrushes. If you're looking to buy any of these items come Black Friday 2021, Boots will undoutedly offer the best savings on these types of items.
In 2018, some of the top deals included an Oral B Genius 9000 toothbrush (£200 off - 71% savings), a SodaStream Genius Sparkling Water (£60 off - 60% savings), Philips Series 3000 Wet & Dry Electric Shaver (£44 off - 60% savings), Reminton hair straighteners (£35 off - 56% savings).
Game.co.uk
Game offers some great savings on gaming consoles and games throughout the year with additional savings on Black Friday. There was big anticipation for the site in 2018, as the company implemented a queuing system to enter once their Black Friday sale went live. We were right on their heels, having tried to access the site at the exact moment they went live and ended up having to queue on a waiting screen for about 10 minutes to gain access. If we're totally honest, the site was just so slow and the pages either took ages to load or didn't load at all.
In 2017, Game undoutedly had the best deals on consoles across the board, but last year in 2018, the company was thwarted by Currys who waited until Game's deals went live and undercut them on all Xbox One S game bundles. In fact, the best deals we found for Xbox was actually at Currys rather than Game. For PS4, however, Game still offered the best deals with the PS4 VR Starter Pack, two games and Now TV all for £179. For the 500GB PS4, Fifa 19 and Now TV, the best deal was also at Game for £219. Needless to say, we were a little disappointed last year, so here's to hoping they step up their game in 2021.
Marks & Spencer
Marks & Spencer, also known as Marks & Sparks by some, is a British multinational retailer specialising in clothing, home products, and luxury foods. The shop was originally founded back in 1884 and started participating in the famous Black Friday event back in 2014.
In last year's 2018 sales, M&S offered price reductions within the various departments for a limited amount of time with each day seeing a new sale in a different department. The sale started a week early with deals, such as 30% off in women's or men's departments, lasting a limited time.
Whilst nothing in particular really jumped out at us in 2018's sale, if you're planning to buy some new clothes or shoes for all the Christmas parties coming up or want to stock up on some Secret Santa gifts, Black Friday is a great time to do it with decent savings at M&S.
Shops That Do Not Participate in Black Friday
Asda - Has Not Participated Since 2015
Asda was one of the first UK stores to participate in the November shopping craze in 2013. It is the second-largest supermarket chain by market share with the slogan Save money. Live better. They are owned by the giant American retail company, Walmart, so it was no surprise that Asda ranked top of the list for Black Friday shopping when they participated in the famous shopping day in both 2013 and 2014.
In a shock move, however, Asda decided not to participate in Black Friday in 2015 and did not offer any special deals either in their stores or online. It is uncertain whether or not they will participate in this year's 2020 sales, but it seems highly unlikely, as their reasoning for cancelling the sales were a result of the violence and meltdown that occurred in shops across in the country in 2014 and they have not participated in Black Friday since then.